Kanye West could buy 'White Lives Matter' trademark for one billion dollars

Updated: Nov 21

Kanye West will have to shell out big money if he wants to sell his 'White Lives Matter' shirts in the US.
Kanye West will need to find one billion dollars if he wants to sell 'White Lives Matter' merchandise in America, the current owners of the trademark have said. The WLM trademark was acquired in October by two black radio hosts in Arizona, Ramses Ja and Quinton Ward, who have said their priority is helping organizations fight for black people's rights.
The pair told TMZ that they're not looking to sell the rights, but a 10-figure offer could make them consider changing their minds.

Ja said their lawyers would take legal action against West if he attempted to sell any of his shirts, though it might be difficult to acquire those rights as West is no longer a billionaire.

He lost a slew of commercial partnerships including Adidas and Balenciaga, after antisemitic comments he made, including saying he wanted to go 'death con 3' on Jewish people.

West drew controversy when he appeared at Paris fashion week wearing a White Lives Matter t-shirt alongside Naomi Campbell, in what was a difficult October for the rapper.

The phrase has been declared a hate statement by the Anti-Defamation League, who said it reframes the Black Lives Matter.

Ja and Ward have said they hope that the White Lives Matter will stop being used as a term, and added they didn't buy the trademark attempting to profit from it.

However, per US law a trademark has to be used in commerce if it's to be retained - they can't just sit on it - so Ja and Ward hinted to TMZ they're looking for a 'unique' way to get around the problem.
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